Amad Craft... Where Saudi heritage meets the spirit of the present
We empower artisans and transform creativity into sustainable projects that pulse with the nation’s identity
About Us
Amad Craft is not just an initiative; it is a civilizational developmental movement that draws inspiration from the spirit of Saudi heritage and presents it anew in the language of the present and the creativity of the future.
We are a national initiative specialized in empowering artisans in the Kingdom of Saudi Arabia, through an integrated system that nurtures talent and feeds it with knowledge, transforming passion into sustainable projects that pulse with identity and befit the nation’s ambitions.
Our Vision
To be the leading platform in the Kingdom and the region that embodies craft sustainability and builds a creative economy that enables artisans to establish thriving businesses that reflect Saudi authenticity
Our Mission
Empowering Saudi artisans and transforming their skills into professional productive projects through in-depth training programs, integrated production support systems, and innovative marketing strategies
Our Values
Authenticity
Empowerment
Sustainability
Innovation
Approach
What distinguishes "Amad Craft"?
Integrated Model
A comprehensive development model that connects craft training, production support, and local and global marketing under one umbrella.
Sustainable Empowerment
Direct and continuous empowerment through an effective and organized purchasing mechanism for artisan products, creating long-term economic stability.
Creative Training
A leading training center in Al-Ahsa that graduates more than 150 artisans annually and serves as a laboratory for skill refinement and product innovation.
Spirit of Saudi Arabia
Products that carry the spirit of Saudi Arabia and wear the garb of the world with precise quality standards that keep pace with the finest tastes and markets.
Real Impact
Deep social and economic impact embodied in more than 100 artisan families that have been supported and transformed into real success stories.
Uncompromising Quality
Uncompromising quality that stems from precise standards in training and production, ensuring that every product bearing the “Amad Craft” signature is masterful, authentic, and of high value.
Competitive Pricing
Smart pricing balance that combines achieving profit for the artisan and reaching customers with fair prices, making craftsmanship an attractive and sustainable economic choice.